Sunday, February 3, 2013

A630.3.3.RB - Shuck, Allison


A Day in the Life of the Culture Committee

After watching the video “A Day in the Life of the Culture Committee, I realized that although Southwest tries to establish cultural norms, the company fails to do so. In the video, one of Southwest’s flight attendants, who is also a part of the culture committee, admitted that some of the flight attendance he works with do not even know what the culture committee is or what they do. From what I have seen, I do not believe that Southwest’s corporate culture incorporates the interdependent beliefs, values, and behaviors (norms) that they wish to obtain.

However, I do believe that Southwest Airlines has good intentions and is making a conscious effort to establish cultural norms. With the implementation of the culture committee, Southwest is aiming to give gratitude to employees by showing employees appreciation for a job well done. In 2009, Southwest’s culture committee implemented “Hokey Day”, a day where different employees from Southwest got to travel around the Southwest system giving different flight crews a chance to take a break in between flights; so, while the flight attendants enjoyed free food, the Hokey Team cleaned the aircraft and prepared snacks ext. for the next flight.

At Embry Riddle, our culture committee in ran by upper management. Every six months of so, the Enrollment Management Team is invited by upper management to attend an All Hands Meeting. During the All Hands Meeting, upper management gives out recognition awards to specific individuals for their hard work and dedication.  These awards are: Above and Beyond the Call of Duty, Keys to Success and Partners in Success. Unlike most meetings, the All Hands Meetings are fun because the university caters lunch and gives away free door prizes.

            For me, (as a leader) I would like to embrace what I have learned about corporate culture implement it into my work life and personal life. At work, I need to set goals for myself that incorporate the mission and vision of my organization (ERAU); to ensure that I am capturing the culture of my organization. While at home, I need to recognize that the only way to create a winning culture is to be adaptive and innovative. As (Brown, 2011) states, “it is not whether corporate culture will continue to exist, but what type of corporate culture will be most effective in enabling a company (relationship) to survive or excel”.


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